Image: from OVRDRIVE X @ovrdrive4
SAN FRANCISCO — In a bold rejection of the “iPad-on-wheels” trend dominating the electric vehicle market, Ferrari has unveiled the interior of its first-ever EV, the Ferrari Luce. Designed in collaboration with LoveFrom—the creative firm led by legendary former Apple designers Sir Jony Ive and Marc Newson—the cabin is a masterclass in “retro-futurism,” blending high-tech OLED displays with tactile, mechanical controls that click with the precision of a rifle bolt.
The reveal, held in San Francisco earlier this month, confirms that the Luce will be a 1,000 hp, four-door Gran Turismo, with the full exterior set to be declassified in May 2026.
NEW: Ferrari Luce — First Look Inside! ⚡️🍾
Ferrari reveals the interior of its first electric sports car, named Luce.
🔥 Designed by Jony Ive & Marc Newson
💡 Physical buttons and rotary dials are central
🖥️ Minimalist, purpose-driven cockpit
Exterior reveal: May 2026. pic.twitter.com/7XxoahzP4Z— OVRDRIVE (@ovrdrive4) February 10, 2026
Tactile Revolution
The most striking feature of the Luce is its refusal to rely on touchscreens for core functions. In a philosophy Ive calls “beauty derived from function,” the interior is awash in physical toggles, rotary dials, and machined aluminum switches.
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The Nardi Tribute: The steering wheel is a minimalist, three-spoke aluminum masterpiece inspired by the classic wooden wheels of the 1950s. It weighs 400 grams less than a standard Ferrari wheel and features physical Manettino dials for power and chassis settings.
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Aviation Influences: In a nod to fighter jet cockpits, the launch control is activated via a mechanical “pull” handle mounted on the ceiling, while the instrument binnacle—developed with Samsung—features layered OLED panels that create a 3D effect, complete with a physical aluminum needle.
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Precision Materials: The cabin eschews plastic in favor of 100% recycled aluminum and over 40 pieces of Corning Gorilla Glass, used for everything from the shifter to the “E Ink” key dock.
The Ritual of Starting
Ferrari has replaced the controversial haptic start buttons of the SF90 with a “theatrical” startup sequence. Drivers must insert a chunky glass key into a dedicated console dock. Upon insertion, the key’s E Ink display switches from Ferrari yellow to black, triggering a choreographed light sequence that flows across the dashboard and binnacle to signal the car is “awake.”
Movable Interface
Breaking from the fixed-screen norm, the Luce features an articulating OLED control panel on a ball-and-socket joint. This allows either the driver or the “co-pilot” to pivot the display for an optimal viewing angle. The panel includes a “Multigraph”—a standalone unit that combines mechanical hands with a digital face to function as a clock, compass, or racing stopwatch.
A New Segment for Maranello
While traditionalists may be wary of a silent Ferrari, the Luce (Italian for “Light”) is positioned as the start of a new segment. By prioritizing “feel” over pixels, Ferrari and LoveFrom are betting that the soul of a supercar lies not in the sound of its engine, but in the physical connection between the driver and the machine.
“Design is not just what it looks like,” Ive famously once said, and with the Luce, he and Ferrari are proving that even in the electric age, the most advanced interface is the one you can actually touch.